Tristan Gegaden, head of operations for the EADS PLM Harmonization Center, will make a keynote presentation at PLM Road Map 2012.

 The keynote lineup for the conference, which runs from Oct. 2-3 near Detroit, also includes presentations by automotive expert Dr. David E. Cole, Georgia Institute of Technology’s Professor Dimitri Mavris, and Dana Holding Corporation’s Frank Popielas.

In early 2007, EADS — the European Aeronautic Defense & Space Company — identified the need to raise PLM to the strategic level of the Group. This change in emphasis was necessary both to avoid any industrial disaster and to accelerate adoption of the new paradigm of increasing collaboration between dispersed engineering, manufacturing, and services locations. From that point forward PLM has been regarded as a strategic asset for EADS, an asset that is firmly rooted at the core of a lean industrial system. A significant driver for this harmonization is standards, which enables PLM interoperability throughout the extended enterprise. The harmonization of PLM across all the divisions and business units of EADS came to be known as the PHENIX (PLM Harmonization for Enhanced Integration and Excellence) program.

In his keynote presentation, “Why PLM is Strategic: The Example of EADS/PHENIX,” Gegaden will discuss best practices related to large-scale PLM program governance, as experienced in the widely acclaimed PHENIX program.