Manufacturing AUTOMATION

Skills Canada launches national awareness campaign highlighting essential skills needed

September 27, 2013
By Manufacturing AUTOMATION

Skills/Compétences Canada, a not-for-profit organization that promotes careers in skilled trades and technologies, has launched a national awareness campaign to promote the importance of essential skills for young people who are seeking to build careers in Canada’s skilled trades sectors.

The campaign highlights the nine basic skills identified by Employment and Social Development Canada (ESDC) that provide the foundation for learning all other skills and enable workers to evolve and adapt to change: numeracy, oral communications, working with others, continuous learning, reading text, writing, thinking, document use and digital skills.

Working in conjunction with ESDC, the Skills/Compétences Canada campaign will focus on young Canadians who are pursuing careers in skilled trades and technology sectors. It will highlight the nine essential skill profiles that are used in nearly every job and at different levels of complexity, and explain their foundational role in understanding and applying concepts introduced in technical training.

“To ensure that Canada continues to have a strong skilled workforce, it is important to inform youth, parents and educators about the core requirements in building successful careers in skilled trades and technologies,” said Christianne Scholfield, director, Essential Skills, Skills/Compétences Canada. “Working together with government, business and education partners, this campaign will highlight the essential skills that are critical in ensuring the skilled trades and technologies workforce is trained and equipped to meet and adapt to the evolving needs of employers.”


From energy and natural resources to construction, manufacturing and services, employers in the sectors that are the growth engine of our economy are finding it increasingly difficult to find workers with the right skills to meet their business needs. Furthermore, a new survey conducted by Ipsos Reid on behalf of ABC Life Literacy Canada, reveals that three in four (74 per cent) of Canadian employers consider essential skills as “strategically relevant to their business.”

“We recognize the impact of current demographic shifts on skilled labour and are taking steps to ensure that we continue to provide a skilled and professional workforce for our membership,” said John Telford, director of Canadian Affairs, UA Canada. “We place an extremely high value on the importance of skills training and education, and through partnerships with industry and organizations like Skills/Compétences Canada, it is our goal to continue to meet rigorous standards of service excellence within the skilled trades.”

With a membership of more than 300,000, the United Association of Journeymen and Apprentices of the Plumbing and Pipefitting Industry (UA) is one of the largest employers of apprentices in Canada and a sponsor of Skills/Compétences Canada.

Skills/Compétences Canada offers experiential learning opportunities through events and skilled trades and technology competitions for youth, such as National Skilled Trades and Technology Week, and the Skills Canada National Competition. Essential Skills will be highlighted and integrated into these events. For example, the interactive Try-A-Trade and Technology activities are a popular attraction at skills competitions, providing an opportunity to learn more about skilled trade and technology careers in a direct, hands-on way. Essential Skills will be integrated into Try-A-Trade and Technology activities, highlighting how basic skills are a prerequisite in all skilled trade occupations. SCC is also updating ESDC’s Essential Skills Profiles, which describe how workers in various occupations use each of the key essential skills to complete everyday job tasks. The updated profiles will be aligned with SCC’s core skilled trade categories: Construction, Employment, Information and Technology, Manufacturing, Service and Transportation.

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