Porsche opens $100M North American headquarters in Atlanta

May 19, 2015 – Porsche Cars North America has officially opened its new $100-million Porsche Experience Center (PEC) and headquarters in Atlanta, Ga. The 27-acre complex is the largest investment ever outside Germany for the sports car manufacturer.

Describing it as the industry’s first facility of its kind, the centre is complete with a driver development track, classic car gallery, restoration centre, human performance centre, driving simulator lab and restaurant.

The 1.6-mile Driver Development Track runs through the courtyard of the facility and includes six instructor-led driving modules. The Handling Circuit, Off-Road Course, Dynamics Area, Low Friction Handling Circuit, Low Friction Circle and the only Kick Plate in North America are designed to demonstrate the engineering and technological capabilities of Porsche models.