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Helukabel continues expansion with 25th subsidiary


June 21, 2016
By Manufacturing AUTOMATION

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Jun. 21, 2016 – Germany-based cable and wire manufacturer Helukabel has opened its 25th subsidiary location in Ho Chi Minh City, Vietnam.

Previously, Helukabel products were only available through the company’s Thailand subsidiary. Helukabel says that over the past decade, Vietnam has been “one of the world’s fastest growing national economies, [with an] industrial sector alone bringing in more than 40 per cent of the economic output. This number is only expected to grow the near future, especially in the machine manufacturing and plant engineering sectors.”

“Seeing an opportunity to enhance the level of service to its customers, Helukabel determined it was the right time to expand even further into the Asian market and opened its Vietnamese subsidiary,” said Helukabel in a statement.

Under the leadership of Prapan Angsuthasawit, the seven-member sales and logistics team will handle customer inquiries.

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“Similar to other markets, the cable business demands fast response from local suppliers. This expansion into Vietnam will enhance availability of highly sought-after, regional products and to ensure the excellent customer service that Helukabel is known for,” said Angsuthasawit. “Being based in Ho Chi Minh City strategically places us near many of the industrial-based businesses in the country, and we look forward to expanding our local services in order to cover customer demands into the future.”

Currently, Helukabel Vietnam stocks select sizes and colours of H05 V-K/H07 V-K single conductor wire locally, and plans to conform additional cable products according to market demand.

“The Asian market is an important one due to its significant role in global commerce,” said Marc Luksch, managing director of international sales. “With localized manufacturing facilities in China to enhance our existing production and logistics network, Helukabel’s Asian subsidiaries are primed to provide coordinated customer support to the entire region.”

Meanwhile in Canada, Helukabel Canada is the Canadian sales and distribution centre for the global manufacturer. Located in Mississauga, Ont., Helukabel Canada carries up to 600 cables, wires and accessories for various high-tech applications.