Shonodeep Modak to head Schneider’s North America marketing

Apr. 5, 2018 – Shonodeep Modak has been named chief marketing officer for Schneider Electric’s North America region, where he will be responsible for the development and implementation of the brand and marketing strategy in Canada, the United States and Mexico.

In this role, Modak will lead the formation, planning and implementation of marketing to drive the acceleration of Schneider Electric’s Brand to Order transformation – to increase brand awareness, digitally engage customers and contribute to revenue growth, explains the company.

Modak will join both the Global Marketing and North America Operations Leadership Teams, reporting directly to Annette Clayton, CEO and president, North America Operations and Chris Leong, chief marketing officer.

“We’re confident Shonodeep will take our North America marketing effort to a new level, helping to more clearly deliver our message and simplifying the value proposition we bring to our customers and their operations,” said Clayton.

Having previously held different senior marketing and sales positions, Modak brings more than 17 years of experience across energy, oil and gas and electrical distribution. Most recently, he served as CMO for GE’s Industrial Solutions business, where he was responsible for all aspects of marketing including product, verticals, channel, digital, field and event activities.