Rutronik to distribute Osram Opto Semiconductors in North American market

October 9, 2018 – Rutronik, a global stocking distributor of a comprehensive range of electronic components, semiconductors and technology solutions for IoT and embedded systems, has expanded its franchise agreement in North America with Osram Opto Semiconductors, a specialist in optoelectronics for illumination, visualization and sensor technologies.

The agreement came into effect on October 1, 2018. Osram inventory is in stock in Rutronik’s Texas warehouse facility, and also available via the e-commerce platform, Rutronik24.

Osram provides a wide range of LEDs in low-power, mid-power, high-power and ultra-high-power classes for general illumination, automotive, consumer and industrial applications, as well as infrared emitters, lasers and optical sensors. The key markets for the components include automotive (like autonomous driving), smartphones, general lighting, horticultural lighting, industrial and projection. 

“With Osram’s extensive product line aligned with our field application engineers and field sales specialists, we look forward to serving our growing customer base in North America,” says Sean Sisson, Rutronik’s vice-president for North America.

The addition of the North American region marks the completion of a global franchise agreement between the two companies. Rutronik already serves as a distributor for Osram Opto Semiconductors in the EMEA market. Rutronik was also franchised for Osram in the Asian market in 2017.