Former Bosch packaging division becomes Syntegon Technology

The former Bosch Packaging Technology is now known as Syntegon Technology following the successful sale of the company on January 2, 2020.

Syntegon Technology’s business focus is on intelligent and sustainable technologies for the pharmaceutical and food industries. The company employs 6,100 people at more than 30 locations worldwide and posted 1.3 billion euros in sales in 2019. The former Bosch Packaging Technology’s headquarters remain as Syntegon’s in Waiblingen, Germany.

Bosch initially announced the plan to sell its packaging machinery division in 2018, and revealed it would become a newly incorporated entity managed by equity firm CVC Capital Partners in July 2019.

Details about the new brand

Syntegon developed a new corporate brand over the past few months. The name Syntegon stands for synergy, technology and focus on the future.

The company says that its new corporate colour, green, underscores the importance of sustainability and health. The square in the newly designed logo symbolizes a package as well as packaging technology’s ability to protect products.

The logo for the new brand. Photo: Syntegon Technology

“We are building on 150 years of experience and the 64,000 machines deployed by our customers, and pursuing new avenues of business,” says Dr. Stefan König, chairman of the executive board, in a statement.

“Now, more than ever before, we are working on intelligent and sustainable technologies and embracing the collaboration with our business partners in the true spirit of partnership.”

New business departments

Syntegon Technology has added departments at the headquarters, such as purchasing and IT, to shorten the distances between in-house units, customers and suppliers.

With a new agile structure, the company says it is striving to improve its processes. One goal is to reduce response times to customer enquiries; another is to further increase the availability of service technicians.

Syntegon Technology is also investing in a customer and technology centre at its Waiblingen headquarters to interact with global corporations and regional market leaders. The company says it plans to grow its business among medium-sized enterprises and startups.

Sustainable packaging

The enterprise is pursuing two approaches to produce sustainable packaging – one is to use mono materials rather than conventional multi-layer films, and the other is to use paper packaging as an alternative to plastic.

Syntegon Technology offers material testing, machine applications and packaging designed to meet the requirements of products, transport modes and regional circumstances.