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German process analysis developer expands to North America

Process Analytics Factory (PAF), a developer of process mining software, is expanding into Canada and the United States.

U.S. technology investor and entrepreneur Volker Straub recently joined the PAF advisory board and will lead the company’s North America expansion strategy.

PAF is establishing its North American operations in Ann Arbor, Michigan to be at the centre of data science and artificial intelligence research.

The Germany-based company’s flagship solution is called PAFnow, a “process mining” tool for companies of all sizes and industries that uses artificial intelligence to convert data into insights. PAFnow is fully integrated with Microsoft Power BI.

“Today, only 22 per cent of users have access to analytical insights in their business applications,” says Tobias Rother, founder and CEO of PAF, in a statement.

“Process mining tools like PAFnow can help drive efficiencies by analyzing how processes actually transpire, how they deviate from the ideal model, what problems occur and what optimization measures should be taken.”

PAF’s multi-industry customer base includes Air Canada, global packaging company Amcor, energy supplier Fortis, Daimler, Merck, Heidelberg and more.

PricewaterhouseCoopers (PwC) and PAF work together to develop digital business models based on process mining techniques that can be customized for companies.