Manufacturing AUTOMATION

Hannover Messe organizers to launch new IIoT event Digital Industry USA in 2019

December 12, 2018
By Manufacturing AUTOMATION

December 12, 2018 – The organizers of Hannover Messe, the world’s largest technology fair held annually in Hannover, Germany, are launching a new event on the Industrial Internet of Things (IIoT) stateside in 2019. 

Hannover Fairs USA and Deutsche Messe will debut Digital Industry USA (DIG/IN USA), a biennial Industrial Internet of Things (IIoT) trade show that will take companies through the adoption of connected technologies, from the proof-of-concept phase to a fully connected enterprise.

Hannover Fairs USA and Deutsche Messe recently brought Hannover Messe USA, the first North American version of the Hannover fair, to the International Manufacturing and Technology Show (IMTS) in Chicago in September 2018. Digital Industry USA will be a complement to Hannover Messe USA in the odd years and take place from September 10-12, 2019 at the Kentucky International Convention Center in Louisville, Kentucky.

Exhibitors will demonstrate how to implement digitalization by featuring smart factory case studies and real-time IIoT solutions, such as production efficiency, data analytics and Cloud, AI and intelligent machines, security, robots/cobots and additive manufacturing.


DIG/IN USA will encompass thought leadership from the factory floor staff to the C-Suite with a focus on advancing small to large companies in the automotive, aerospace and defense, machinery and equipment, energy/oil and gas, food and beverage, packaging and assembly, science lab equipment and logistics industries.

“DIG/IN USA blends a focus on IIoT, automation and controls technology and is a perfect follow-up to Hannover Messe USA 2018, which was a huge success for industry exhibitors and attendees alike,” says Larry Turner, CEO of Hannover Fairs USA. “DIG/IN USA will be an IIoT event as innovative and forward-thinking as the industry it supports.”

The world’s top industrial technology and automation companies will provide solutions, knowledge and expertise for every level of IIoT adoption on and off the plant floor. Similar to Hannover Messe USA 2018 and Digital Factory at Hannover Messe in Germany, DIG/IN USA will feature hands-on demonstrations, workshops and educational sessions across the trade show floor.

The direction of DIG/IN USA is being steered by a show committee comprised of industry experts from ARC Advisory Group, Beckhoff, Forcam, Hiwin, Microsoft, Nikola Industrial & Manufacturing Solutions and SAP.

“Creating a trade show and educational conference that is focused more intently on the increasing needs of IIoT and Industry 4.0 is so crucial,” says Brian Pitzer, global VP of Nikola Industrial and Manufacturing Solutions. “This area will continue to grow at an astounding rate over the next 10 years as it is easily the single biggest challenge facing the manufacturing and industrial environments today.”

DIG/IN USA attendees will see and experience critical IIoT solutions to understand better how they interconnect in the factory. The show will host educational discussions and experiences across all levels of IIoT adoption.

“DIG/IN USA offers attendees the opportunity to identify the products and make the contacts necessary to further their automation goals. With the growth of automation in small and medium sized companies who may not have the engineering or IT resources to identify the right components to produce a complete solution, a ‘one stop shop’ with education offerings will be a very valuable opportunity,” says Shawn Lawrence, product marketing manager of HIWIN Corporation USA.

In addition to exhibits, learning labs and on-floor educational presentations, DIG/IN USA will feature a start-up area and hackathon, as well as virtual reality space to demonstrate a variety of technologies such as digital twin. Off the show floor, HFUSA will host a high-level executive conference the day prior to the event and local area tours of a distillery usuing IIoT equipment, the Toyota plant and the UPS distribution center in Louisville.

“I am pleased to hear that Hannover Fairs USA is planning a new, immersive IIoT trade event that attracts highly automated companies, as well as those wanting to be more competitive, analytical and interconnected,” says Mark Gallant, senior director of marketing IoT manufacturing solutions at PTC.

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