New president for Beckhoff North America: Aurelio Banda

Tuesday December 09, 2014
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Dec. 9, 2014 - Aurelio Banda will kick off the New Year as the new president of Beckhoff Automation’s North American operations.

Effective January 1, 2015, Banda will oversee all operations at the company’s Savage, Minn.-based headquarters where administration, sales and marketing, customer service and technical services/support are managed. The facility also houses a repair and modification centre, customer training area and the main warehouse for Beckhoff North America.

The subsidiary’s current president, Graham Harris, will assume a regional management role as part of a planned transition from the role he has held since 2003.

Hans Beckhoff, founder and managing director of Germany-based Beckhoff Automation GmbH, said, “Beckhoff Automation has seen tremendous business development and yearly revenue increases in North America under the leadership of Graham Harris.”

According to Hans, the subsidiary’s revenue grew from $5 million in 2003 by more than 20 per cent each year on average to a projected $60 million by the end of fiscal year 2014.

“I thank Graham Harris for his proven track record of success and dedication to serving the machine builders and manufacturers of North America,” he continued. Meanwhile, he described incoming president Banda as a “well-known automation expert who is well-equipped to continue the positive business development.”

“I am honoured by this opportunity to lead Beckhoff’s North American business, and I see even brighter developments in our future,” said Banda, as he wraps up his current role as vice-president sales and marketing, North America. “Since the company’s inception, Beckhoff Automation has led the convergence of automation technology (AT) and IT standards, resulting in great success for customers who embrace PC-based control as their foundation.”

PHOTO: Current Beckhoff Automation North American president, Graham Harris (left) congratulates Aurelio Banda (right) on his new position. Photo © Beckhoff Automation.

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