CSA Group unveils new brand identity reflecting global scope and environmental commitment

Thursday March 01, 2012
Written by Manufacturing AUTOMATION
CSA Group has unveiled its new global logo and tagline to consolidate all of its divisions under a unified brand identity.

The multi-dimensional logo reflects CSA Group's global focus. The blue bands pay homage to the association's past logos and the trusted CSA certification mark, while the addition of green embodies the organization's environmental commitment. The fluid spherical design reflects the unification of the operational structure and global outreach, with all divisions now recognized simply as "CSA Group."

CSA Group also unveiled a new tagline: "Advancing Today, Anticipating Tomorrow". The tagline underscores the organization's core principles of safety, collaboration, sustainability and innovation.

"The new brand is a result of our collaborative work with stakeholders, members and customers. We listened to their feedback about a desire to work with a more modern and global organization, while still maintaining our rich history and an emphasis on sustainability," said Ash Sahi, president and CEO, CSA Group. "The singular, more streamlined brand identity will help as the organization extends its global service offerings and solutions to our customers and members, while building on our specialized technical expertise, reputation, trustworthiness and rich heritage."

CSA Group is an independent, not-for-profit membership association dedicated to safety, social good and sustainability. Its knowledge and expertise encompass standards development; training and advisory solutions; global testing and certification services across key business areas, including hazardous location and industrial, plumbing and construction, medical, safety and technology, appliances and gas, alternative energy, lighting and sustainability; as well as consumer product evaluation services. The CSA certification mark appears on billions of products worldwide. For more information about CSA Group, visit www.csagroup.org.

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