Rittal's mobile showrooom wins award from Electro-Federation Canada

Monday November 12, 2018
Written by Manufacturing AUTOMATION
John Jefkins, VP, member engagement and corporate partnerships, Electro-Federation Canada presents the award to Sandra Abuwalla, marketing for Rittal, and Tim Rourke, president of Rittal Systems.
John Jefkins, VP, member engagement and corporate partnerships, Electro-Federation Canada presents the award to Sandra Abuwalla, marketing for Rittal, and Tim Rourke, president of Rittal Systems.
November 12, 2018 – Rittal Systems Canada, manufacturer of enclosures and power distribution systems, has received one of Electro-Federation Canada’s 2018 Marketing Awards in the under $50 million category, for the second year in a row.

The Mississauga-based manufacturing company won the Best Event & Trade Show Display Award for its mobile Rittal Expo Vehicle (REV), a mobile trade show showroom showcasing the company's products: enclosures, climate control, power distribution, software and systems, and IT infrastructure. The awards were presented November 6 at the Electro-Federation's Future Forum conference.

Prior to the REV truck, Rittal was challenged with showcasing its solutions at various locations across Canada due to the difficulty in transporting heavy equipment and aesthetically displaying it at industry events. After researching the market, Rittal developed the concept for the REV, a walk-in vehicle that displays the company's current offerings. Audiences can book a REV visit here.

The Marketing Awards program recognizes Electro-Federation Canada member organizations, representing electrical manufacturers, distributors and agents that demonstrate marketing excellence and innovation within the Canadian electrical industry. The award program recognizes the best overall marketing campaigns that achieve program objectives by using comprehensive marketing strategies. Entries are evaluated based on whether the campaign meets its objectives and whether best practices have been demonstrated.

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