Manufacturing AUTOMATION

Mitsubishi Electric Automation names new senior director

December 30, 2021
By Manufacturing AUTOMATION

Sloan Zupan, senior director of marketing at Mitsubishi Electric Automation (Photo: Mitsubishi Electric Automation)

Mitsubishi Electric Automation has announced the promotion of Sloan Zupan to the position of senior director of corporate marketing. Zupan brings 22 years of experience in the automation industry to this role.

Zupan will head the transformed marketing department at the company. He will oversee marketing efforts, including strategic marketing, product management and product marketing.

“I have asked Sloan Zupan to lead the marketing department as the senior director of corporate marketing,” said Milton Coleman, senior vice-president of sales and marketing at Mitsubishi Electric Automation. “Sloan has been with the organization for 16 years and has held many positions within Marketing, which makes him the ideal person to drive marketing’s innovation and transformation.”

Zupan’s career at Mitsubishi Electric Automation spans 16 years, during which he held several key positions. These include product manager for software, programmable automation controllers (PACs), controllers and human-machine interfaces (HMIs), senior marketing manager and director of corporate marketing.


“Mitsubishi Electric Automation’s vision is to be the most customer and market-centric supplier,” said Sloan Zupan. “We want to drive deeper engagement and create greater value in our relationships with customers. The marketing organization plays a key role in the fulfillment of this vision.”

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