Manufacturing AUTOMATION

Rittal Canada wins EFC Marketing Award

November 25, 2021
By Manufacturing AUTOMATION

Andre Bousette, president, and Sandra Abuwalla, marketing lead, Rittal Systems, Canada with the EFC Marketing Excellence Award (Photo: Rittal)

Rittal Systems, Canada has recently been awarded the Electro-Federation Canada Marketing Excellence Award for the fourth year. The company has been executing an integrated marketing strategy that combines the personal touch with the electronic media, which has aided in this win.

The EFC awards were presented at EFC’s digital “Future Forum.” EFC’s marketing awards program recognizes organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. An external panel of expert judges reviews all entries to select the winners, adding to the credibility of the awards.

“Although we are honoured to win yet another EFC Marketing Excellence Award, we are even more delighted that our marketing strategy keeps evolving year after year, in our quest to reach new markets and to touch more customers…. our goal is to keep our brand awareness growing further year after year, with innovative ideas and unique strategies,” said André Bousette, president of Rittal Systems, Canada

This year, the EFC Marketing Excellence Award was presented for the evolution of the German Technology Day from a four-company live event in 2019, to a virtual event in 2020, to the combination of a live and virtual event in 2021, with seven Canadian Companies showcasing German technology in Canada: Rittal, EPLAN, Bosch Rexroth, FESTO, PILZ, MurrElektronik, PILZ and WAGO.


“German Technology Day (GTD) is far more than just an ‘event’….it is the amalgamation of a year’s planning with a team of global companies and includes every form of integrated marketing involving online and off-line advertising, articles, interviews, targeted emails, social media, and culminating in days rich with sessions from industry thought-leaders, exciting exhibits of technological brilliance – delivered in Toronto in English as well as in Montreal in French this year, plus a fully virtual event for those who wanted to participate online,” said Sandra Abuwalla, marketing lead at Rittal Systems, Canada,

Electro-Federation Canada and media partners from Annex and Kerrwil supported the GTD events. Following the success of this year’s event with over 500 participants, there are plans to invite all German companies based in Canada to participate in 2022, plus take it to new locations.

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