Manufacturing AUTOMATION

Rockwell Automation partners with Kezzler on industrial traceability solutions

July 27, 2021
By Manufacturing AUTOMATION

Rockwell Automation has partnered with Kezzler AS, a cloud-based product digitization and traceability platform, to help manufacturers track their products from raw material to point-of-sale with supply chain solutions.

The combined offering is geared toward customers in industries such as life sciences, food and beverage, and consumer packaged goods that are focused on complying with regulatory requirements and meeting consumer expectations in areas like product quality, safety, and sustainability. It allows them to connect suppliers, manufacturing, logistics and consumers into one real-time traceability platform.

Kezzler’s cloud-based solution provides access to existing systems of record that incorporate a wide range of technologies from immutable ledgers (blockchain) to traditional databases. Once the recently announced acquisition of Plex Systems closes, Rockwell anticipates integrating the cloud-native factory floor track-and-trace capabilities of Plex with the end-to-end capabilities of Kezzler.

The two companies can also create unique identities that can be used to digitally identify and track products from creation to consumption.


For example, Rockwell and Kezzler can provide the data needed for manufacturers to aggregate total environmental footprint per manufactured product. This data can then be used for evidence and improvement or be shared directly with consumers through the product, allowing a company to use sustainability practices as a competitive advantage.

“Our partnership with Kezzler will provide greater supply chain transparency to enhance safety and quality control measures, ensure regulatory compliance, and meet ESG goals with cloud-based technologies that are easy to implement and easy to use,” says Matt Fordenwalt, Rockwell’s vice-president and general manager for the systems and solutions business.

“By combining our technology and expertise with Kezzler’s, we can quickly design and deliver a serialization solution customized to meet specific business requirements with advanced cloud-native software.”

Rockwell and Kezzler have already created traceability solutions for customers like FrieslandCampina, one of the world’s largest dairy companies. By creating unique QR codes on each of its Friso infant formula products, the company can now track its products from farmer to consumer. Consumers can also scan the codes to check authenticity and learn more about the product and its origin.

“Together, we can help manufacturers connect all points of a product’s journey, beginning with its inception and ending with its point of sale, consumption, or even where it’s recycled,” said Kezzler CEO, Christine C. Akselsen. “Tying upstream and downstream data together creates true end-to-end traceability, with a single data repository for each product.”

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