Manufacturing AUTOMATION

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SYSPRO rebrands to focus on digital transformation



SYSPRO has revealed a new brand positioning and visual identity.

The company, known for its ERP software for manufacturing and distribution industries, is focusing on evolving its offering and guiding customers through their digital transformation journeys as they seek to become more resilient in the wake of the pandemic.

SYSPRO says it will align with customers as they take their next step – whether it is expanding into new territories, adding new product lines, transforming business processes or driving innovation.

“As a pledge of commitment to help manufacturers remain resilient, our tagline is ‘Say Yes to Next,” says Sandra Fraga, SYSPRO chief sales and marketing officer.

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“Underpinned by purpose, this tagline will be embodied within every customer interaction as we lead them through significant growth. We believe this will really resonate with our customers as they say yes – to the next idea, the next opportunity, the next possibility, and to achieve more.”

With a new look and feel, SYSPRO’s primary focus will remain on ensuring the delivery of its ERP solution and experience to the market. “As industries continue to navigate through uncharted territory, we have an opportunity to reset and transform their businesses for future growth and digital innovation,” says Fraga.

“In today’s environment, businesses need to evolve faster, expand quicker, collaborate across the business and serve customers better by delivering tangible business value.”