Bluewrist, Istuary partner to bring robotics to Chinese manufacturing sector

Investment signifies strength of maximizing Canadian technology to capture expanding market opportunities
Wednesday February 22, 2017
Written by MA Staff
Bluewrist, Istuary partner to bring robotics to Chinese manufacturing sector
PHOTO: Istuary Innovation Group
Feb. 22, 2017 - Istuary Innovation Group and Bluewrist have entered into an agreement to bring industrial robotics automation solutions to the Chinese market.

Last week, at the signing ceremony and technical demonstration at Bluewrist’s Markham, Ont., headquarters, representatives from both companies demonstrated the technology that has been used and deployed in North America for more than a decade.

Istuary Toronto Capital, a brand partner of Istuary Innovation Group, confirmed the $2-million investment in Bluewrist will be its first into the emerging robotics technology and represents both entities’ “strong intention and ability” to bring the technology to a new, expansive market.

“[The] announcement with Istuary Innovation Group signals our intention to pursue the massive Chinese market and we are confident that their in-country capacity and complementary engineering capability will accelerate our collective success,” said Najah Ayadi, CEO of Bluewrist.

Headquartered in Markham, Ont., Bluewrist offers industrial automation solutions and products in the areas of robotics and machine vision, including robotic guidance, bin-picking, flexible inspection, 3D scanning and robot calibration.

“Istuary has access to more than 1,000 key human resources at 17 locations in China with well-connected services in marketing business development, in-service support and other key services accessible to its partners. We plan to leverage these key capabilities to bring to market a successful partnership with Bluewrist into China through this investment,” said Alex Wang, managing partner of Istuary Toronto Capital.

Headquartered in Vancouver, B.C., Istuary Innovation Group works to identify and fill technology gaps in foreign markets by leveraging Canada’s design and engineering talent.

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