Manufacturing AUTOMATION

Top 10 Under 40 2024: Meet Alanna Vanden Kroonenberg from TRQSS

August 12, 2024
By Sukanya Ray Ghosh


Manufacturing AUTOMATION’s annual Top 10 Under 40 winner celebrates the young leaders who raise the bar and set an exemplary example for their colleagues. These young luminaries epitomize the spirit of innovation, driving transformative change and inspiring their peers with their visionary approaches. They are not just shaping the future of manufacturing automation but also influencing the entire industry landscape. Armed with fresh perspectives and a relentless pursuit of progress, these rising stars are set to take the industry forward into a new era of unprecedented growth and efficiency.

This year, the winners share their thoughts on what they enjoy about working in this industry, their future plans, what keeps them motivated and more.

This week, we introduce Alanna Vanden Kroonenberg, section manager at TRQSS.

Manufacturing AUTOMATION: What do you enjoy the most about working in the industry?

Alanna Vanden Kroonenberg: I thoroughly enjoy the fast-paced and challenging environment that automotive creates. It provides ample opportunities for innovation and continuous development, allowing me to stay engaged and motivated. Witnessing the tangible results of our hard work on a daily basis, and knowing that it positively impacts people’s safety, comfort, and well-being, is incredibly fulfilling.

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MA: What are your plans to drive the automation sector forward in Canada, as well as advance your career in it?

AVK: My plans involve leveraging emerging technologies such as artificial intelligence and robotics to streamline processes, increase efficiency, and enhance productivity across all Tokai Rika groups. Additionally, I aim to foster collaborations between academia, industry, and government to facilitate innovation and adoption of automation solutions. Regarding advancing my career, I intend to pursue continuous learning, and networking opportunities within the automation field to stay informed of the latest developments. I strive to climb as high as I can, breaking the glass ceiling for all women in automation who will come after me.

MA: What keeps you motivated?

AVK: I most enjoy seeing my imagination become a reality. I enjoy it when I am able to come up with a creative and unique solution, and I can convince others to follow my ideas. When my solutions come to fruition, the results are always inspiring further improvement ideas. The dynamic nature of the industry ensures there’s always something new to learn and explore, keeping my passion for innovation and problem-solving alive.

MA: What advice do you have for the next generation of the manufacturing workforce?

AVK: I would advise everyone pursuing this industry as a career to stay curious and learn continuously. Dream big, stay humble, and embrace a mindset of lifelong learning in order to keep up with the rapid pace of technological advancements and evolving industry trends.


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