Top 10 Under 40 2024: Meet Brock Baldassi from Decora Powder Coating

Manufacturing AUTOMATION’s annual Top 10 Under 40 winner celebrates the young leaders who raise the bar and set an exemplary example for their colleagues. These young luminaries epitomize the spirit of innovation, driving transformative change and inspiring their peers with their visionary approaches. They are not just shaping the future of manufacturing automation but also influencing the entire industry landscape. Armed with fresh perspectives and a relentless pursuit of progress, these rising stars are set to take the industry forward into a new era of unprecedented growth and efficiency.

This year, the winners share their thoughts on what they enjoy about working in this industry, their future plans, what keeps them motivated and more.

This week, we introduce Brock Baldassi, director of business development at Decora Powder Coating.

Manufacturing AUTOMATION: What do you enjoy the most about working in the manufacturing industry?

Brock Baldassi: Being a third-generation member of the manufacturing industry, the field is quite literally in my blood. I am particularly drawn to the rapid evolution and the hands-on aspect of manufacturing. There’s a unique satisfaction in turning concepts into real, functional products and seeing the direct results of your work. The opportunity to innovate, optimize, and lead in an industry that’s foundational to our economy is not just a job for me, it’s a fulfilling legacy that I am proud to continue.

MA: How did you lead the automation implementation process at your manufacturing facility?

BB: I led the automation process at Decora Powder Coatings by conducting extensive market research and visiting global manufacturing facilities with advanced automation. This research helped us identify industry best practices and equipment and informed our strategy.

Working with the management team, we crafted a four-year business plan that integrated insights from our research and the contributions of our entire team. This collaborative approach ensured widespread buy-in and a smooth transition to our new automated vertical powder coating line.

MA: How do you drive the vision for your company?

BB: I drive our company’s vision by setting clear, ambitious goals aligned with our commitment to quality, efficiency, and sustainability. Regular planning and investing in cutting-edge technology, like our new facility and vertical powder coating line, keep us at the forefront of the industry. We embedded this vision in every aspect of our operations to create a unified team focused on excellence.

MA: What advice do you have for the next generation of the manufacturing workforce?

BB: My advice is to embrace both the technical and creative aspects of manufacturing. Stay curious, be a problem-solver, and work well in diverse teams. Don’t underestimate the importance of sustainability; the future of manufacturing depends on efficient and environmentally friendly production. Your passion and commitment to innovation will be key to your success.