Manufacturing AUTOMATION

Virtual Event
Future of Automation 2022
September 28, 2022 at 1:00pm ET

Panel Discussion: A smart approach to automation for a stronger future

Moderator: Jeanine Lassaline-Berglund, President, Automate Canada & Canadian Association of Mold Makers (CAMM)


  • Jonathan Gross, LLB, MBA, Managing Director, Pemeco Consulting
  • Etienne Lacroix, Founder and CEO, Vention
  • Bassam Zarkout, Chair at Industry IOT Consortium and Founder of IGnPower
It is not enough to implement the latest or most-trending automation technologies. Before embarking on a digital transformation and automation journey, a well thought-out implementation plan has to be in place. Panellists will discuss the do's and don’ts, things to consider when making decisions, adopting technologies for individual needs vs following top industry trends and technologies and products available today for optimizing processes.

Jeanine Lassaline–Berglund
In a career that spans 30-plus years, Jeanine (JLB to most) started as a skilled trade mold maker at a time when women were just starting to enter operational industry and mainstream trades. She has successfully navigated operations in automotive production and parts supply firms and more recently the Cannabis sector, encompassing CPG principles and taking responsibility for scaling and operationalizing a number of firms. A keen eye for innovation and new ways of doing things, she puts thought into action while embracing the core values and competencies of leading people. The list of her accomplishments, activities and projects are too long to mention but in 2021 she was appointed President of both the Canadian Association of Mold Makers and Automate Canada; their first president in their 40 years of operation and the first woman, a label she wears thoughtfully. And…..she really likes bad shark movies.

Jonathan Gross
Jonathan Gross is managing director at Pemeco Consulting, a vendor-neutral consulting firm. He leads clients through the entire digital transformation lifecycle, including: technology architecture and planning, technology vendor selection, technology procurement, implementation, and ongoing optimization. More specifically, Jon helps Pemeco’s manufacturing and distribution clients architect and implement technology environments that integrate ERP with the edge, including IoT, analytics, manufacturing execution, quality, supply chain, logistics, and other such systems. Jon is sought after for thought leadership and speaking engagements by industry analysts, trade associations, and trade publications. He has also acted as part-time systems analysis and design MBA professor at the Schulich School of Business at York University.

Etienne Lacroix
Etienne Lacroix is the founder and CEO of Vention, a Manufacturing Automation Platform that democratizes access to industrial automation. Prior to founding Vention, Etienne spent five years at McKinsey & Company as an Associate Principal with the Operations and Product Development Practices. In this role, he led enterprise-wide strategic, operational, and turnaround programs at global industrial and high-tech companies. Before joining McKinsey, Etienne held various positions in product management, product development, and supply chain at General Electric as part of the Technical Leadership Program. Etienne holds an MBA from Harvard Business School, and a BA in mechanical engineering from the École de Technologie Supérieure.

Bassam Zarkout
Bassam Zarkout is the chair of the digital transformation working group at the Industry IoT Consortium. He is an Ottawa-based technology executive with 30+ years of experience in technology organizations in Canada, the U.S. and Europe, including eight years in executive C-suite positions, mainly as chief technology officer. Bassam is the founder of IGnPower, an IIoT and AI strategy consulting practice. He has authored and contributed to multiple peer-reviewed papers and frameworks covering digital transformation, industrial AI, trustworthiness, data protection and IoT Security.