Manufacturing AUTOMATION

Virtual Event
Women in Manufacturing 2022
March 22, 2022 at 1:00pm ET

1:35 pm – 2:20 pm
Panel Discussion on “Making Conscious the Unconscious Bias”

Moderator: Jeanine Lassaline–Berglund - President, Automate Canada and Canadian Association of Moldmakers (CAMM)


  • Jennifer Green - Director of Competitions, Skills Ontario
  • Nour Hachem-Fawaz - President and Founder, Build a Dream
  • Maryam Emami - CEO, AI Materia
A conversation about recognizing bias, benevolent misogyny, micro-aggressions in the workplace, common misconceptions about the roles of women and bridging the STEM gap.


Jeanine Lassaline–Berglund
In a career that spans 30-plus years, Jeanine (JLB to most) started as a skilled trade mold maker at a time when women were just starting to enter operational industry and mainstream trades. She has successfully navigated operations in automotive production and parts supply firms and more recently the Cannabis sector, encompassing CPG principles and taking responsibility for scaling and operationalizing a number of firms. A keen eye for innovation and new ways of doing things, she puts thought into action while embracing the core values and competencies of leading people. The list of her accomplishments, activities and projects are too long to mention but in 2021 she was appointed President of both the Canadian Association of Mold Makers and Automate Canada; their first president in their 40 years of operation and the first woman, a label she wears thoughtfully. And…..she really likes bad shark movies.

Jennifer Green
Jennifer Green is the Director of Competitions and Young Women’s Initiatives at Skills Ontario, an organization focusing on encouraging youth to explore and pursue careers in the skilled trades and technologies. Recently, she also completed an Appointment with the Government of Ontario’s Ministry of Labour, Training and Skills Development, as an Apprenticeship Youth Advisor. Among her accolades, she has been presented with the Universal Women’s Network Women of Inspiration Award, WXN Top 100 Canada’s Most Powerful Women Award, and the Conestoga College Alumni of Distinction Award. Jennifer has also founded several initiatives, including the Skills Ontario Alumni Association as President, and the National Alumni Committee as Chair and the Ontario Lead, prior to employment at the organization.

Jennifer holds a Certificate of Qualification, a Certificate of Apprenticeship, and an Ontario College Certificate for Industrial Mechanic Millwright.

Nour Hachem-Fawaz
Nour Hachem-Fawaz wants to change global perspectives on women’s contribution to society. Inspired by her mother’s perseverance to excel in a male-dominated field, Nour dug deep into the ‘why’ behind the lack of women in skilled trades. empower young women to explore careers they may never have considered. A brilliant connector and facilitator, audiences are drawn to her candor and unique perspective from an extensive career in workforce development and her lived experiences as a woman of colour. Nour earned her Bachelor of Arts from the University of Windsor and expanded Build a Dream across Canada while completing her MBA, raising children, and earning many awards and accolades. She spends each day following her passion: creating equity not just in the workplace, but in all of the spaces around us.

Maryam Emami