Manufacturing AUTOMATION

Virtual Event
First Steps in Automation Virtual Event – Watch On-Demand!
February 15, 2023 at 1:00pm ET

Round table: Approvals and best practices


  • Ed Goffin, Senior Marketing Manager, Pleora Technologies
  • Joshua Sese, Senior Technical Sales Representative, Pilz Canada
  • Joe Campbell, Head of Strategic Marketing, Universal Robots USA, Inc.
  • Bob van den Berg, Managing Director, Murrelektronik
Automation equipment suppliers and solution providers are often the go-to sources for information on available automation options. They offer their expertise and tailor the solutions according to the needs of their manufacturer customers. In this round table discussion, a small group of automation solution providers will discuss strategies on securing approvals from key decision makers and the best practices for implementing automation.

Ed Goffin
Ed Goffin is senior marketing manager with Pleora Technologies, a leading supplier of AI solutions and video connectivity products for quality inspection applications. Over his 25-year career, he has been widely published and has been a featured speaker on topics ranging from packet switching and network timing to real-time video solutions for situational awareness in medical, factory automation and security applications.


Joshua Sese
Joshua Sese is a Certified Machinery Safety Expert and has over 15 years of experience in Industrial Automation and Controls. He comes from an Electrical Engineering background and has worked both in technical and sales roles supporting a wide range of industries in optimizing their automation solutions.

Joe Campbell
Joe Campbell is a long-time veteran of the robotics and automation industry.  After executive assignments in sales, marketing, operations and customer service with industry leading robot, system integrator and engineering companies, Joe is head of strategic marketing for Universal Robots.

Joe is a graduate of the University of Cincinnati. He is a regular speaker, lecturer and author on manufacturing labor issues, and the technology and economic benefits of robots and factory automation.  Joe and his family live in Birmingham, MI.

Bob van den Berg
Bob van den Berg has been part of the team at Murrelektronik (Murr Canada) for 10 years. He started his journey in the role of technical sales and has been the managing director since 2014. Other roles include product manager for electromechanical and assembly systems with a large Canadian industrial distributor, industrial sales in pneumatics and an electrical sales estimator for a large multi-trade contractor. Bob believes in the power of volunteering has served numerous roles in his professional association, OACETT, including president from 2015-2017. He currently supports his local OACETT Chapter in the role of director and is a member of OACETT’s Nominating Committee. Other volunteer roles include being chair for the Electromechanical Program Advisory Council at Durham College.

Gold Sponsors