Manufacturing AUTOMATION

Virtual Event
Women in Manufacturing 2022
March 22, 2022 at 1:00pm ET



Gold Sponsors

 

Trailblazing Women: Driving Transformation In The Manufacturing Industry

How does a company innovate and attract new customers while retaining their legendary brand image? Take a look at Harley Davidson, the iconic 115-year-old American Brand that has been manufacturing premium motorcycles and representing personal freedom since 1904.

Hear from Trailblazing Woman & Executive Heather Malenshek, SVP Marketing & Brand at Harley Davidson, as she shares best practices for paving new roads while retaining the value of a timeless brand.

Heather will discuss:

  • The importance of creating engaging, memorable experiences through taking risks and trying new things
    Harley Davidson’s approach to a changing manufacturing landscape full of new trends and customer demands