Women in Manufacturing 2022
March 22, 2022 at
How does a company innovate and attract new customers while retaining their legendary brand image? Take a look at Harley Davidson, the iconic 115-year-old American Brand that has been manufacturing premium motorcycles and representing personal freedom since 1904.
Hear from Trailblazing Woman & Executive Heather Malenshek, SVP Marketing & Brand at Harley Davidson, as she shares best practices for paving new roads while retaining the value of a timeless brand.
Heather will discuss:
- The importance of creating engaging, memorable experiences through taking risks and trying new things
Harley Davidson’s approach to a changing manufacturing landscape full of new trends and customer demands