By Alyssa Dalton
Jan. 6, 2015 – Roxul has announced a new strategic direction for the North American Industrial, Marine & Offshore business.
Effective January 1, 2015, the Roxul Industrial & Marine team will integrate into a global platform with Rockwool Technical Insulation (RTI), and the North American Industrial, Marine & Offshore division will be known as Roxul Technical Insulation.
In 2014, the ProRox and SeaRox brands were introduced to North America, joining with RTI in offering a global brand identity for Industrial, Marine & Offshore customers.
The integration of the Roxul team into RTI is the next logical step in linking the North American business to a global community, said the insulation manufacturer.
“With our existing expertise and combined resources, Roxul Technical Insulation can provide improved support to its North American customers by leveraging our global influence, ultimately bringing greater value to our local response,” said Mike Kozokowsky, vice-president industrial, sales.
Roxul believes this new alignment will be well received and will provide businesses with a new level of service by providing the performance driven solutions and the technical expertise required in today’s business environment.
The North American team will continue to be headquartered out of the Milton offices in Ontario.