Cara beefs up presence in Quebec as St Hubert chicken deal closes
September 2, 2016 by The Canadian Press
Sept. 2, 2016 – The St-Hubert restaurant and food manufacturing business is now part of the Cara group, which sees the $537-million acquisition as a strategic move that dramatically increases its presence in Quebec.
Founded in 1951 by the Leger family, St-Hubert is well-known in Quebec for its rotisserie chicken and its trademark symbol — a smiling red-plumed rooster on a bright yellow background.
It’s also considered an innovator in Quebec’s restaurant and food manufacturing sector, as an early adopter of home-delivery as well as a producer of food products from its own manufacturing and distribution centres.
Cara Operations Ltd. of Vaughan, Ont., says the “historic alliance” will provide St-Hubert with opportunities to grow within its home province and other parts of Canada.
The Toronto, Ont.-area company will improve its market penetration in Quebec to one restaurant per 49,000 people, from one per 140,000 prior to the St-Hubert acquisition.
In Cara’s home province, it has about one restaurant per 21,000 people under a wide range of banners that includes the Swiss Chalet rotisserie chicken business, Harvey’s hamburgers and several casual-dining chains.