Manufacturing AUTOMATION

A3 previews new branding at Automate Forward conference

March 22, 2021
By Manufacturing AUTOMATION

The Association for Advancing Automation (A3) kicked off its Automate Forward digital conference today by showing off the association’s new branding.

On Apr. 14, the four A3 associations – the Robotic Industries Association (RIA), AIA (Advanced Vision + Imaging), Motion Control & Motor Association (MCMA) and A3 Mexico – will converge into the Association for Advancing Automation.

At that time, a new website at will serve as the association’s global hub.

A3, which represents more than 1,100 member companies active in the automation industry, maintains strong relationships within the robotics, machine vision, motion control and artificial intelligence communities.


“As the automation industry expanded and evolved, companies worldwide have come to depend upon multiple technologies – not just robots or vision or motion control – to successfully develop and deploy their automation solutions,” says Jeff Burnstein, president of A3.

“Merging our associations into one makes it easier for anyone interested in automating their processes to get what we promise them: ongoing education about the automation market and the latest technologies and applications, connections with new customers and workforce training opportunities. Together, we work to build a better world through automation.”

Conference on through Mar. 26

More than 90 global experts are speaking this week at Automate Forward, including senior executives from 3M, General Motors, Intel, Microsoft, UPS, IBM, GE, FedEx, Siemens and Proctor & Gamble. The agenda is available, and registration is free.

Automate Forward also features more than 270 companies in an expanded virtual exhibit hall and networking centre. Attendees can connect directly with vendors and other experts to learn about products and systems that could solve their unique automation challenges and to get immediate answers to questions. The trade show is open daily from 9 a.m. – 5 p.m. ET.

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