New spam law a deal breaker

Wednesday May 21, 2014
Written by Manufacturing AUTOMATION
Come this July, your ability to use email as a marketing or fundraising tool will be significantly restricted. Canada’s Anti-Spam Legislation (CASL) comes into effect July 1, 2014, and with it some of the world’s strictest anti-spam rules. For a better idea of how these new rules will affect your email marketing campaigns to both consumers and other businesses, download the Anti-Spam Toolkit or a checklist for CASL-compliant email marketing.At Manufacturing AUTOMATION, we are working hard to comply with these new regulations. As part of that, we need you to renew your subscription to our e-newsletter in the coming days to ensure we can continue sending it. Please take a minute to keep the news coming by confirming your interest at www.automationmag.com/confirm.

Comments 

 
+5 #1 Karl Egenberger 2014-06-04 18:17
It is probably one of the dumbest laws coming out of Ottawa. Most organizations already employ adequate spam filters while this law imposes a significant and costly burden on business. This bill makes it not only more difficult to correspond with existing customers in a slow economy, but it will be next to impossible to introduce new products to prospective manufacturing companies. People have better things to do than to answer an untold number of permission emails.

It is a “brilliant” piece of legislation made by people who never had to earn a living in the real world of business.
Quote
 

Add comment


Security code
Refresh

Subscription Centre

 
New Subscription
 
Already a Subscriber
 
Customer Service
 
View Digital Magazine Renew

Events

Digital Industry USA
September 10-12, 2019
EMO Hannover 2019
September 16-21, 2019
MCMA Technical Conference
October 7-10, 2019

We are using cookies to give you the best experience on our website. By continuing to use the site, you agree to the use of cookies. To find out more, read our Privacy Policy.