New spam law a deal breaker

Wednesday May 21, 2014
Written by Manufacturing AUTOMATION
Come this July, your ability to use email as a marketing or fundraising tool will be significantly restricted. Canada’s Anti-Spam Legislation (CASL) comes into effect July 1, 2014, and with it some of the world’s strictest anti-spam rules. For a better idea of how these new rules will affect your email marketing campaigns to both consumers and other businesses, download the Anti-Spam Toolkit or a checklist for CASL-compliant email marketing.At Manufacturing AUTOMATION, we are working hard to comply with these new regulations. As part of that, we need you to renew your subscription to our e-newsletter in the coming days to ensure we can continue sending it. Please take a minute to keep the news coming by confirming your interest at


+5 #1 Karl Egenberger 2014-06-04 18:17
It is probably one of the dumbest laws coming out of Ottawa. Most organizations already employ adequate spam filters while this law imposes a significant and costly burden on business. This bill makes it not only more difficult to correspond with existing customers in a slow economy, but it will be next to impossible to introduce new products to prospective manufacturing companies. People have better things to do than to answer an untold number of permission emails.

It is a “brilliant” piece of legislation made by people who never had to earn a living in the real world of business.

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