“This represents yet another great step in building a market-focused, lean organization and unifying the ABB brand across the globe,” said Sami Atiya, president of ABB’s Robotics and Motion division, which includes the organization currently known as Baldor. “With aligning all of our activities under the ABB brand we are delivering on our Next Level Strategy to unlock value by streamlining and strengthening our portfolio.”
The time has finally come! After 7 years, we are finally taking on the ABB company name. Watch for our new social name Thursday. The same #BaldorMotors and #dodgePT you prefer with the future and technology of ABB https://t.co/vWZp9c2g7k #WeAreABB— Baldor Electric Co (@BaldorElectric) February 27, 2018
As ABB, the organization will continue to manufacture, design and market the product brands of Baldor-Reliance motors and Dodge mechanical power transmission products from 15 U.S. manufacturing locations. The organization will continue to support ABB’s entire U.S. motors and generators business unit, including ABB branded IEC motors, large AC motors, generators and related services from the motors, generators and mechanical business headquarters in Fort Smith, Ark.
Starting March 1, the ABB brand will be applied to all of the Baldor Electric Company’s manufacturing, sales and support facilities, box designs and marketing collateral, invoices and purchase orders, and tradeshow booths.