Manufacturing AUTOMATION

RōBEX adds new board member to accelerate growth in robotics and automation

January 9, 2024
By Manufacturing AUTOMATION

RōBEX, a robotic material handling integrator, welcomed robotics and automation executive Craig Ulrich to its board of directors.

The appointment, made by Angeles Equity Partners, is the latest step to support the company’s strategic plan to accelerate growth in the industrial automation and robotics sector.

“Craig’s leadership experience and innovation across industrial automation and robotics makes him a valuable partner to Angeles and the RōBEX management team. His passion and enthusiasm for the sector will help foster insights designed to achieve the RōBEX strategy of expanding its manufacturing footprint within critical domestic markets and serving a broader set of robotic applications across aerospace, automotive, medical, packaging, plastics, and warehousing,” said Matt Hively, operating partner at Angeles Operations Group.

Ulrich brings with him leadership experience in robotics and automation, having recently served as the CEO of JR Automation, a provider of automated manufacturing and robotic technology integration solutions. Prior to JR Automation, Ulrich was vice-president of Esys Automation, which was acquired by JR Automation. Ulrich was director of automation deployment engineering at Amazon and began his career at General Motors, holding multiple senior-level positions developing strategic manufacturing technologies and tools. Ulrich specializes in manufacturing operations and go-to-market strategy.


“I am excited to partner with both RōBEX and Angeles to help realize what we believe is the full potential of the business. I believe my prior leadership in the operations automation space will be immensely valuable as we seek opportunities to help RōBEX customers and partners excel at producing and delivering their best products,” said Ulrich.

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