November 4, 2014 by Alyssa Dalton
Nov. 4, 2014 – Gautam Patel has been appointed director of marketing for Appleton Group, where he will oversee strategic planning and development of online advertising, social media, public relations, websites, branding standards, sales support and more.
Kerry Nedic, vice-president of marketing for Appleton Group, stated, “As we further strengthen our brand leadership in a rebounding global economy, Gautam brings the strategic vision, web-based marketing experience, and technical vision Appleton Group needs to realize its full potential and expand its online presence.”
Patel has 15 years of Internet and online marketing experience with firms serving industrial and consumer markets. Prior to joining Appleton Group, he served as vice-president of digital marketing, director of business intelligence, and Internet marketing manager for Career Education Corp., an educational services company. He also
He is fluent in English, Gujarati and Hindi, “underscoring the importance of Appleton Group’s expanding global vision,” noted the company.
A business unit of Emerson Industrial Automation, Appleton Group is a fully integrated manufacturer of electrical products with global brands that include Appleton, EasyHeat, Nelson, Nutsteel, O-Z/Gedney and SolaHD.