Manufacturing AUTOMATION

AutoGuide Mobile Robots names new VP sales and marketing

May 13, 2020
By Manufacturing AUTOMATION

AutoGuide Mobile Robots, a maker of high-payload autonomous mobile robots (AMR), has appointed Mike Harper as vice-president of sales and marketing.

The robotics and application engineering executive will lead the sales and market share growth of AutoGuide and establish the global footprint of the company.

“AutoGuide continues to scale fast across multiple markets while preserving its nimble, entrepreneurial culture,” says Harper in a statement. “As I’ve already experienced during my short time with AutoGuide, this is an excellent market to be in today and will be for years to come.”

Prior to joining AutoGuide, Harper served as the VP of sales and application engineering at Soft Robotics, where he was a member of the executive team responsible for business development, revenue reporting to the board of directors and global leadership.


Before Soft Robotics, Harper served for 10 years as the sales director for Festo US, leading and managing sales channels, applications engineering and business development of the US sales division, including Puerto Rico.

He has also served as the director of sales, Americas, Australia, New Zealand and Japan for Adept Technologies and the vice-president of business development and sales for Bodine Development & Test Systems.

Harper holds a bachelor’s degree in mechanical engineering from Georgia Tech and MBA from East Carolina University.

AutoGuide Mobile Robots designs, develops and manufactures high-payload industrial autonomous mobile robots (AMR) for assembly, manufacturing, warehousing and distribution operations across multiple industries.

The company – which has a mobile robot R&D centre located in Chelmsford, Massachusetts, and a manufacturing facility in Georgetown, Kentucky – was acquired by Teradyne in November 2019.

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