Vecna Robotics appoints new senior VP sales

Jeff Huerta, Vecna Robotics

Vecna Robotics has appointed Jeff Huerta to senior vice-president of sales.

Huerta’s responsibilities will focus on scaling Vecna Robotics’ sales operations to meet the demand for its robotics platforms and orchestration software.

Huerta brings more than 15 years of automation leadership experience to Vecna Robotics. Prior to joining Vecna Robotics, he was vice-president of North America sales at Balyo, where he led the go-to-market strategy for the company’s self-guided trucks. Previously, he held sales and marketing positions with SICK, where he managed and developed the OEM packaging sales team for the North American market.

“We have the opportunity to change the way people view robotics – specifically, how it makes human lives better in the workplace – and I’m excited to be part of the important work Vecna Robotics is doing,” said Huerta.